PAID ADVERTISING

Paid Advertising Packages Include Google Ads Optimized To Boost Your Highest Value Traffic.

Paid Advertising Packages We Offer

Our services provide tailored strategies to exceed your business goals by leveraging our experience, technology, and creativity.

PPC Small Package provides you with a dedicated PPC specialist to (1) create, (2) manage, and (3) monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for you.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting

For Ad Budgets Between: $1000 and $2999

Paid Advertising Small Package Service By Digital Carnage

Depending on your needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, and create Remarketing campaigns.

Platform

  • Search Marketing Platform: Yes
  • All Channels (refer below): Add $250 (setup)
  • Google Display Network: Add $150 (setup)
  • Facebook (drive to website): Add $150 (setup)
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 5 sizes [300 x 250, 728 x 90, 320 x 100, 468 x 60, 300 x 600]): Add $149 (max 2 revisions)

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Search Campaign Setup

  • Keyword Research: 4 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

Search Campaign Management

  • Bid Optimization: Once a week
  • Auditing
  • Bidding
  • Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

For campaigns with medium ($3,000 – $4,999) / mo budget.

With an option to include up to two of the following channels:

  • Search Network Campaign
  • Display Network / Remarketing
  • Facebook
  • Gmail

 

Platform

  • Search Marketing Platform: Yes
  • Google Display Network: Yes
  • Remarketing: Yes
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 6 sizes): Add $149

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Search Campaign Setup

  • Keyword Research: 6 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

Search Campaign Management

  • Bid Optimization: Twice a week
  • Auditing
  • Bidding
  • Ad Copy Test
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

Google Display Network and Remarketing

  • Remarketing List
  • Banner Ads Setup
  • Audience Creation
  • Text / Image / Responsive Ad Format

Our Paid Advertising Medium Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account and inclusive of management of up to 2 platforms.

It also includes a Remarketing campaign that will target people who already visited your site.

Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of

1.) Setting media objectives in light of marketing and advertising objectives

2.) Developing a media strategy for implementing media objectives

3.) Designing media tactics for realizing media strategy

4.) Proposing procedures for evaluating the effectiveness of the media plan, are used to provide the digital presence you need in Google & its Search partners.

The same will be implemented on other platforms such as Facebook, Youtube and LinkedIn.

The goal is to allow your business to grow through the online presence.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting

For Ad Spend Budgets Between: $3000 and $4999

Paid Advertising Medium Package Service By Digital Carnage

Our Paid Advertising Large Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account.

It also includes a Remarketing campaign that will target people who already visited your site.

Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of

1.) Setting media objectives in light of marketing and advertising objectives

2.) Developing a media strategy for implementing media objectives

3.) Designing media tactics for realizing media strategy

4.) Proposing procedures for evaluating the effectiveness of the media plan, are used to provide the digital presence you need in Google & its Search partners.

The same will be implemented on other platforms such as Facebook, Youtube and LinkedIn.

The goal is to allow your business to grow through the online presence.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting

For Ad Spend Budgets Between: $5000 and $10000

Paid Advertising Large Package Service By Digital Carnage

For campaigns with large ($5,000 – $10,000) / mo budget.

 

Platform

  • Search Marketing Platform: Yes
  • Google Display Network: Yes
  • Remarketing: Yes
  • Facebook: Yes
  • LinkedIn: Yes
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 5 sizes [300 x 250, 728 x 90, 320 x 100, 468 x 60, 300 x 600]): Add $149 (max 2 revisions)

Ad Extensions

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Search Campaign Setup

  • Keyword Research: 6 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

Search Campaign Management

  • Bid Optimization: Twice a week
  • Auditing
  • Bidding
  • Ad Copy Test
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

Google Display Network and Remarketing

  • Remarketing List
  • Banner Ads Setup
  • Audience Creation
  • Text / Image / Responsive Ad Format

Choose Your Package

Work begins within 24 hours after your payment is processed.

Small

Package
$1597
$ 1197 Per Month
  • Entry Level Paid Advertising
  • Ad Budget: $1000 and $2999
  • Google Search Network
  • Real-Time Reporting
  • Search Campaign Setup
  • Campaign Management
  •  
  •  

Medium

Package
$2197
$ 1797 Per Month
  • Medium Level Paid Advertising
  • Ad Budget: $3000 and $4999
  • 2 Ad Channels
  • Real-Time Reporting
  • Search Campaign Setup
  • Campaign Management
  •  
  •  
Popular

Large

Package
$2997
$ 2597 Per Month
  • Large Paid Advertising Level
  • Ad Budget: $5000 and $10,000
  • Multiple Ad Channels
  • Real-Time Reporting
  • Search Campaign Setup
  • Campaign Management
  •  
  •  

Paid Advertising FAQ

The most frequently asked questions and answers about paid advertisements.

What is PPC?

Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of
advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

Who should use PPC?

Business owners who want to improve their online presence on Google and show their products/services to people who are looking for them.

What does it do for my business?

It improves your online presence on Google search and increases the chance of
targeting the right customers at the right time.

Does it put my ad on the top page of Google every time?

No, and in most cases, you wouldn’t want it to be. The Google Ad system does
not just take into account the bid price when arranging sponsored ads. The position
of any ad takes into account over one hundred different factors including your quality
score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets. If any company or agency was to offer you top spot or guaranteed positions our advice is to run because it’s simply not possible!

Will it ensure sales and leads to our business?

No. Just like any type of advertising, Google Ads can never guarantee any sure
sales or customers. Once your ads are posted on Google Search we can no longer
control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.

Do I need to have an existing Google Ad account to use these services?

No. We can set up your Google Ads account and then link it to our ad manager account.

I already have an existing Google Ads account. Do I still need to pay for the setup fee?

It depends. If you have PPC campaigns that are already running and only minimal
changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be setup or there are a lot of settings that need to changed, then you will need to pay for the setup fee. Please contact us for a FREE PPC Proposal and Landing Page Analysis.

Are landing pages always recommended, or can I just use my homepage?

A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.

Do I have access to the PPC Campaign that you are going to create?

Yes. We offer transparency compared to other agencies to assure that you are getting
the right data and you can see the performance of the campaign anytime you want.

Why do I need PPC when I have SEO?

Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum. PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize it, use PPC. Finally, while it is impossible to rank for a competitor’s brand organically, this is common practice in an ad campaign.

Can I do PPC without SEO?

Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine. Unlike SEO, PPC will never generate free traffic because Google is ranking you based
on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.

Can I target my competitor’s keywords?

Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re
limited to the keywords on your website. Targeting your competitor’s keywords is ideal
for new businesses because you want to target people who are looking for the same
business as yours or have the same type of service.

How Do I Cancel And Will I Receive A Refund?

All Services rendered by Digital Carnage are on a prepaid subscription basis. Depending on the amount of work completed at the time of cancellation, this may mean receiving a full refund, a partial refund, no refund, or owing additional fees. Full and recurring payments may be arranged by contacting us for further details.

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