Announce A New Product Launch Or Your Company’s Latest Acquisition, Press Releases Provide Huge Publicity As Well As SEO Benefits.
Press releases have become more versatile than ever before especially in today’s social marketing scene. Let’s take a more detailed look at the advantages of press release distribution:
Around the world, more than 80 million are reading the news. Think about it. If just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a massive pool of potential customers out there, so we make the best of it and write a press release that’s worth reading.
The more people read about your business, the more they know about it. Before you know it, customers and journalists begin to empathize with you and support your cause which of course, should be good for humanity and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.
It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes, but for readers to click so that they can be redirected to your site. And at the end of the day increased traffic!
Not everyone gets good customer reviews, and sometimes just because of one unsatisfied customer, your website’s reputation on SERPs could be tarnished entirely. Press release distributions can help you manage your reputation, especially if you’ve been getting flamed for something you might not have done. Optimizing your press releases and sending them out for SEO purposes will help you gain back the positive reputation you deserve, pushing all your negative reviews to the back of SERPs.
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand but at the same time lets people know how successful you are through your accomplishments.
Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading. As such, you have to be an expert at something and actually educate and share the information that you’ve become so well-learned about. Doing so would increase your viewer’s trust and rapport and eventually if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.
Regarding SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is pretty good value for the money.
We’re now in the age of Web 2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The result is a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
Sometimes, users search for their news through RSS newsreaders as many websites allow them to subscribe to these news feeds based on their interests. As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, meaning your content will be stored inside Google’s (or any other search engines) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google.
Work begins within 24 hours after your payment is processed.
We work with partners, mainstream authority news sites, brand names like ABC, NBC, CBS, FOX and their respective affiliates. They publish the Press Release that we send after it has been requested/written and approved by our editors.
We’ve seen many campaigns where the Press Release stays on the front page of Google for over a year. Initially you’ll see very high visibility from being ‘In The News’ and you can even target very competitive terms and trending topics. After the first week, the rankings settle down and into their natural position and stay there for months, even well over a year. In more competitive niches we suggest doing releases more regularly to stay ever present in Google.
The benefits are related to gaining maximum exposure for your brand/business. Obtaining greater mind-share, generating leads by attracting readers to your site and get them to perform your desired call-to-actions such as: downloading an eBook, liking a page, using your services or even buying a product.
Your content will be published on over 400 news sites, including numerous broadcast TV and Radio news sites from brands such as ABC, NBC, CBS, Fox News and more.